SEO Specialist Vishal

What Is Organic SEO ? Search Engine Optimization ( SEO ) is the process of optimizing a web site by fine tuning on-page and off-page factors in order to increase the volume of targetted traffic the site receives from search engines. Why Search Engine Optimization? With the internet playing a major role in business and customer acquisition, the need for every business to have an effective web platform arises. Research shows that Search Engine Traffic forms a major chunk of web traffic and that a major proportion of potential clients are acquired through search engines. Thus, there arises a need to have a very strong Organic Search Engine Optimization strategy in order to enable your website/web portal to achieve maximum exposure in the search engines. Search Engine Ranking and Positioning ( SERP ) is not a matter chance or luck, it is based on an science which has to be performed correctly in order to acquire maximum juice out of the natural algorithmic/meta search engine...

Really Simple Syndication or RSS is “a file format used for web syndication to inform people about regularly changing content in a site or blog”. Its also known as Rich Site Summary. The major advantage of RSS is that it helps people from not having to subscribe to a newsletter. The use of RSS is growing rapidly with more and more bloggers and site owners realizing the amount of traffic it can bring. Here are some advantages of RSS feeds: i. It can help you keep things in order and also makes your content more organized. ii. It can be a great resource to your readers, they can know what is happening in your site easily. iii. It can help you get a lot of traffic, and better rankings as well. iv. It will give you a wide selection of channels to distribute your content to. v. It’s a great new way to make money with ads, you can place ads in your RSS Feeds

Reciprocal links in simple terms “are links arranged on the basis of an agreement between two sites to provide a link to the other site within their own site”. This is mainly used for increasing link popularity and consequently web traffic. Its an arrangement that is made out of trust and also with the understanding that there is mutual benefit. Reciprocal Links is a major force in Search Algorithms. So what are the advantages of having a Reciprocal Link? i. You get visitors of other sites, directed towards your site. ii. Search Engines also counts the number and quality of the sites that link to your site, so it helps rankings. iii. It creates the opportunity of friendship between the various active users across the web and hence more quality as well. iv. It make things easier for users, as they can know where to find related information and also at the same time, whom their favorite site prefers to read or visit. v. A cheaper(most of the time free) and more effec...

Effectively using h tags will not only improve your SEO efforts, but also the structure and accessibility of your web content. H tags are used to denote section titles in your content. tags are normally used for the title of the content and then lower h tags (such as and ) are used for sub-headers. 01 Use h1 to h6 HTML has six heading elements: through to . Use for your main page heading, then for sub-headings and so on, where necessary. 02 Prioritize your content Search engines view the tag as the most important title of the page and then go down to , and so on. This means that you should always ensure your tag contains your most important keywords and that our tag contains your secondary keywords. 03 Match your h1 tag to your page title It’s important to have your tag at the top of your page and to include the same important seach content as your title tag. This highlights to search engines what your page is about. 04 Don’t overuse h1 tags If tags are so important, why not ...

Three SEO Tips for your site i. Choose one main keyword per page Search engines understand what a particular webpage is about by reviewing the frequency of words and phrases in its content. By choosing one main keyword or short phrase for each page on your website, you encourage the search engines to associate the page with that keyword. ii. Increase the Keyword Density for each page Search engines expect the keyword or phrase on each webpage to make up 6%-10% of its content. The frequency of the keyword or phrase is called Keyword Density. If your page has 100 words and your keyword appears six times , you have a Keyword Density of 6% Caution - if the Keyword Density is too high, search engines may consider the page to be spam and penalize your website in the search results. However, if your phrase does not appear enough, it will not be identified as the keyword for the page. iii. HTML tags emphasize your keywords The purpose of an HTML tag is not to tell web browsers to use a lar...

Piwik - Open Source Web Analytics, first look and review piwik-logo For a long time, i’ve been itching to install and test PiWik- an open source alternative to Google Analytics, and finally got a chance to do so last week. Some thoughts into why open source analytics A major reason why I was leaning towards open source analytics was because, I couldn’t find any reason to trust my data as well as client data with Google, Omniture or any other third party for that matter. Building your own analytics solution, could be a temporary fix but it could never be a real permanent and stable solution. An open source web analytics program seemed like a great thing to implement and test. The Analytics Industry The Analytics industry is by far dominated by players like Google’s Free Analytics solution, Omniture, Webtrends and others. Most of these tools are either paid or have other silver linings to them, nothing is completely tool and you could never be sure your very critical data is in safe hand...

Search Engine Optimization