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Search Engine Optimization Factors:

What Is Organic SEO ?

Search Engine Optimization ( SEO ) is the process of optimizing a web site by fine tuning on-page and off-page factors in order to increase the volume of targetted traffic the site receives from search engines.

Why Search Engine Optimization?

With the internet playing a major role in business and customer acquisition, the need for every business to have an effective web platform arises. Research shows that Search Engine Traffic forms a major chunk of web traffic and that a major proportion of potential clients are acquired through search engines. Thus, there arises a need to have a very strong Organic Search Engine Optimization strategy in order to enable your website/web portal to achieve maximum exposure in the search engines. Search Engine Ranking and Positioning ( SERP ) is not a matter chance or luck, it is based on an science which has to be performed correctly in order to acquire maximum juice out of the natural algorithmic/meta search engines.

The Methodology?

* Keyword Analysis & Research

Keywords are like the foundation to any SEO strategy, do them wrong and your entire strategy is compromised.
Its essential to choose the right “targets” to aim at, and when it comes to SEO, these “targets” are the keywords.

* On Site Optimization

Once the objectives have been identified, the next step is to “modify” the web site/platform to make it search engine friendly and easily crawlable by the search engine spiders.

* Content Development

Content Development is a key aspect of Search Engine Optimization. Proper Copy is key to acquiring higher search engine positions. At OrganicApex, we write content with the end users in mind, and ensure that this content is properly crawled and indexed by the search engines.

* Link Building

With SEO, the number of quality in-bound links your site has hugely affects your rankings. At OA, we’ve created our propreitory link building system which will ensure that you have that natural edge.


Users and search engines both reward you for smart, readable URLs. For readers, URLs that are shorter have a higher click through rate. Search engines reward you because keywords in your URL help the search engine determine how relevant your content is to a query. URLs frequently contain session IDs, sorting strings and other machine-generated code. Some of this may not be avoidable in your operation, however, if you can create "human readable" URLs make the effort.
Short, clean, readable URLs can be read over the phone without mistakes, and won't break when forwarded around in emails. Keep in mind also that many people "read" URLs as they're surfing, as a form of navigation breadcrumb system. Seeing that a piece of content is at http://domain.com/articles/sept_2009/mayor_quits/ tells the user a lot about where they are in the overall structure of the site.
Understanding URLs is the first step in learning how to make URLs a part of your SEO workflow. The actual work of changing the URL in WordPress is completely non-technical.
Here is a great "Cheat Sheet" on URLs from SEOmoz.com — an excellent resource for SEO information. A larger version is available at the original post.



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