Using HTML tags for Search Engine Optimization

Effectively using h tags will not only improve your SEO efforts, but also the structure and accessibility of your web content. H tags are used to denote section titles in your content.

tags are normally used for the title of the content and then lower h tags (such as

and

) are used for sub-headers.
01 Use h1 to h6
HTML has six heading elements:

through to

. Use

for your main page heading, then

for sub-headings and so on, where necessary.
02 Prioritize your content
Search engines view the

tag as the most important title of the page and then go down to

,

and so on. This means that you should always ensure your

tag contains your most important keywords and that our

tag contains your secondary keywords.
03 Match your h1 tag to your page title
It’s important to have your

tag at the top of your page and to include the same important seach content as your title tag. This highlights to search engines what your page is about.
04 Don’t overuse h1 tags
If tags are so important, why not add lots of them? Don’t risk it: just use one tag with your most important content and then use as many and tags as you need alongside your content.
05 Put your visitors first
All good SEO comes from putting site visitors first. If you structure our headings to make it easy for users to read, you will automatically make it easy for search engines to spider and index as well.
Remember: users first, SEO second.